Selling In a Tough Economy

Part 2

A common mistake is to say/think "get more sales" but how you will achieve that often gets overlooked. Some end up falling short. A "Laser" focused effort is critical today versus "shot gunning".

The basic key to success is to set clear objectives that are measurable. "If you can't measure it - it won't work", is a good philosophy to keep in mind. The objectives should begin at the 1000' level and the plan itself will drill down into the details.

In a tough economy, there are 4 objectives that you should consider: Sell, Sell More, Sell More Often, and Customer Retention. Developing a strategy to address these objectives is the next step along with allocating your time and effort. You will notice that 3 of the 4 objectives relate to your existing customers. A simple but important place to start is Customer Retention. It takes 10 times the cost, effort, and time to find a new customer rather than keeping an existing one. Adopting C.R.M. methods will assist you in this effort.

Do you know what your customer's current needs are?

SJK has decided to be the 1st in offering a package to help stimulate small businesses to help cut costs, grow, and enhance survival in the current global economic recession.

The numbers are in and SJK saved their customers over $100,000 in 08'.

Our own Business & Technology Architect, Steven Krisfalusy is not only a successful entrepreneur (20 companies) but he has also spent 15 years as a business troubleshooter. His knowledge of how to streamline a business in a recession and maximize the usage of technology today is priceless!

SJK offers to help Small Businesses in our local area!

Do you know what your customer's current needs are? Do they know all of the services you have to offer? This is a great time to find out, and you can't beat face time. If nothing else, enhancing your personal relationship with your customers is a win even if additional revenues are not gained.

You must also increase your overall numbers to adjust to the economy. The sales process today takes much more time and effort than what it did just a few years ago. Finding out a "new formula" for today is important. By setting goals, and measuring them, it will help you track that solution.

Remember, a goal is just a dream if it can't be measured